Statistics: Black Friday breaks all records again, however critics doubt the profit for retailers
A survey shows that the number of parcels shipped in connection with Black Friday in the Nordics increased by 30%. You would think that retailers are excited about the record sales, but trends indicate that more on- and offline shops think that Black Friday is unprofitable.
The Nordic online consumers have really embraced Black Friday and all its online bargains at Friday, November 25. A study by Consignor shows that the number of parcels related to Black Friday has increased by 30% since last year. In 2015 the increase was 48% compared to the year before.
“We expected that the number of parcels shipped in connection with Black Friday would be record high again this year – and it was. What is interesting is that the increase this year was less pronounced than the growth in 2015. Everything indicates that Black Friday is a lasting tradition in the Nordics, but where many bargains get black asphalt underneath them before they end up in consumers. The most common delivery method for Black Friday parcels in the Nordic countries is delivery to a drop-point i.e. parcel lockers or shops and kiosks. This is probably because drop-point delivery is cheaper and more convenient for consumers, “says Steffen Pasgaard, Vice President at Consignor.
The table below shows the percentage of Black Friday parcels from Nordic online shops sent out into the world.