Why carriers are welcoming social delivery services

Posted: 8. March 2016-Likes: 0-Comments: 0-Categories: Ikke kategoriseret

Why carriers are welcoming social delivery services

According to Morten Villberg from DHL there is plenty of room for Uber-inspired delivery services in the market, and the international carrier welcomes new and innovative delivery services.

_MG_7366.CR2 13MAY15 Nordic Delivery Conference 2015 Tivoli Congress Center EDI-Soft Foto:Lars Salomonsen/BorderPress.dk Mob: +45 40455486

Trunkbird Co-founder, Daniel Nyvang, wants to offer people free travels as long as they will help transport a parcel along the way.

Since the taxi company, Uber, was founded in 2009, similar collaborative services have started to emerge, especially in the delivery business. In 2013, two Nordic Uber-inspired delivery services were founded: Nimber in Norway and Trunkbird in Denmark. Trunkbird Co-founder Daniel Nyvang gives his explanation on why social delivery services start to emerge:

“It is expensive to send parcels with professional carriers and people might feel insecure by sending valuable items with someone they do not know. The price and the personal contact is very much the reason why we exist. The technology is of course also a great reason why. Today we have an online personality and rating systems that verifies services like Trunkbird. ”

Big players like Amazon and DHL are at the moment experimenting with social delivery services like Trunkbird. According to Daniel Nyvang, his business complements professional carrier services:

“Social delivery services are helping in growing the market. We can do things that were impossible previously. I am not sure if we are a competitor to carriers, as we are more focused on C2C, where professional carriers also focus on B2C and B2B. However, Trunkbird complements the carriers’ delivery services and meets the high fragmentation that lies within deliveries. ”

Don’t forget: Registration for Nordic Delivery Conference 2017 is open – get your free ticket here!


Managing Director at DHL, Morten Villberg, is not afraid that Uber-inspired delivery services take over the transport business:

“Firstly, I do not think that there is one kind of delivery that covers everyone’s needs. Customer expectations and needs are very different. Some needs a standardized product, others fast delivery and high security. Secondly, both B2C and C2C markets are growing a lot right now, so I think there is room for all delivery services. It will be interesting to see what the future holds, and as a starting point I welcome a cooperation with social delivery services, if it makes sense for both parties. ”

Convenience is the key
DHL announced in May 2015 that they together with Amazon and Audi is experimenting with using the car trunk as mobile delivery address.

“As said, it is not about finding that one transport solution that works, but rather give the customer the opportunity to choose which delivery alternative that suits their needs,” Morten Villberg explains.

_MG_7184.CR2 13MAY15 Nordic Delivery Conference 2015 Tivoli Congress Center EDI-Soft Foto:Lars Salomonsen/BorderPress.dk Mob: +45 40455486

Managing Director at DHL, Morten Villberg, believes that Uber-inspired delivery services can be a useful supplement to existing delivery options.

It is particularly in relation to convenience that Morten Villberg sees a strength in social delivery services:

Trunkbird would not be able to compete on prices, as most carriers in the cities charge 4 to 5 euros per delivery. It is more about convenience, e.g. in helping with carrying a parcel up the stairs to an apartment. If our end customers want social delivery services, we will of course offer it, ” Morten Villberg says.

More: Uber is a driving force for carrier innovation


Daniel Nyvang from Trunkbird agrees. Convenience is a strength in services like Trunkbird. Daniel Nyvang is also open to cooperation with professional carriers, but he has his demands:

“We are here for two purposes: to connect users through an open API platform and to ensure a good experience. If a carrier fits into this, we would like to cooperate,“ he concludes.


  • Trunkbird connects users through a social platform for people who want to send items with people who are willing to bring the item with them on their journey.
  • Trunkbird has 3200 users on their platform, and 250 users visit the platform every day.
  • Trunkbird is represented in Denmark, and Germany from August 2015.
  • Consignor hosted the Nordic Delivery Conference 2015. Read more about the conference here.
  • Nimber also connects people with shipment needs and transportation options via a social platform.
  • Nimber changed its name from Easybring to Nimber in 2014 due to a conflict with Posten Norge.
  • Nimber is represented in Norway and the UK.
  • DHL is represented in over 220 countries and is the world’s most international logistics company.
  • DHL is especially known for their global express shipping network.
  • In DHL’s newest pilot project the customer buys a product on Amazon.de, and the item is then delivered by DHL to the trunk of their Audi. Read more about the project here.
  • Morten Villberg participated in the panel debate between Bring, PostNord, DPD and DHL at the Nordic Delivery Conference 2015. Read more about the debate here.

Text by: Consignor, news@consignor.com