All you need to know when expanding your online shop to the Nordics
There are both differences and similarities between the four Nordic countries, that you need to be aware of when expanding your online shop into the Nordics. We provide you with valuable insights about the Nordic market here.
More than 40% of Nordic online shoppers made a purchase in a foreign online shop last year. Especially Norwegians and Swedes have adopted online shopping rather quickly, as they have a long solid history with distance trading, where people living in outlying areas shopped via mail order firms as geography made getting into the cities to shop too difficult and time-consuming.
«We speak from experience when talking about similarities and differences between the Nordic countries, as we ourselves has expanded our company within that region in the years from 1997 to 2011. We have a profound interest in national and international delivery trends and tendencies and we base our knowledge on shipment data generated by our more than 10,000 customers worldwide. Some patterns look the same in all countries, but geography and trust have historically affected choice of carrier service and freight rate level, « says Steffen Pasgaard, Vice President in Consignor.
Important similarities and differences are gathered in the table below. Based on data from PostNord’s report « Ecommerce in the Nordics »: