Modern technology and willingness to pay creates debate in the fulfilment and delivery industry
Robot technology is increasingly used in the fulfilment and delivery industry. This affects both logistics employees and online consumers in a positive and negative way, but how exactly? And how does the logistics industry handle consumers’ stricter demands for quality and price of delivery – does consumers have the willingness to pay for the services they demand? Get the answers here.
The latest technology in logistics and transport was presented at Nordic Delivery Conference 2016, powered by Consignor, which included both drones, driverless cars and robots designed to streamline the delivery process. Robot technology was also a hot topic in the conference’s panel debate, where Anthropologist Anna Kirah expressed her concerns about the increasing use of robot technology, because it may damage the buying experience, if we forget the human touch:
“It worries me that technology that is designed to make our lives easier, instead enables us to do several things at the same time. This stresses our brains. In line with the increasing use of technology, we are as humans more stressed, depressed and lonely than ever. I am not against technology, but we must make sure to incorporate the human touch in our technology, service and products. ”
“The greatest potential for technology and automation is at the warehouse, in relation to relieve warehouse staff in their hard physical work with heavy lifting and repetitive motions, and with the increasing number of e-commerce orders that are sent today. I believe that we must proactively talk with people about how they can use technology to do their work differently, and how it affects them psychologically, physically and socially. ”
Read more about robots vs humans here.
Sandrine Lagrost from UPS agreed with Markus Kückelhaus and added that it is precisely the combination of technology and humans, which makes delivery services flexible and efficient, and this is necessary in relation to consumers’ demands and expectations for delivery today.
Watch a video clip from the #NDC16 panel debate here: