When Amazon hits the Nordics: What should online shops do?
Soon e-commerce giant Amazon will enter the Nordic e-commerce market, which forces online shops to ask themselves whether they want to cooperate or compete with Amazon, as not taking the necessary precautions might kill their business.
There have been many rumours svarming when Amazon will enter the Nordics. Nobody knows a date, and the grand 2018 opening rumour did not turn out to happen. The latest news in this Amazon-entering-the-Nordics-story is that Amazon has established a company in Sweden that focuses on sales to businesses.
Whether the grand opening will be early or late 2019, Nordic online shops can use the wait time to prepare which way to go: cooperate or compete with Amazon. This article presents the pros and cons and what to be aware of when cooperating, as well how to strengthen your competitiveness against Amazon.
Cooperate with Amazon and get access to millions of potential customers
As you may know Amazon does not only sell their own products but enable third-party sellers to sell new or used products at Amazon marketplace alongside Amazon’s own products. Which means that you as an online shop can expand your sales channels by also selling your products on Amazon.